The Therapy Agency, the leading national supplier of complementary on-site therapists, was recently chosen to add pleasure and relaxation to the product launch of the brand new crisps from Walkers, the first crisp to be focussed primarily at the luxury adult market.

Providing up to 100 therapists in 50 selected ASDA stores over the weekend of the fourth and fifth of May 2003, The Therapy Agency had two professional Indian Head Massage Therapists working in each store.

Any customer purchasing one of the new packets of ‘Sensations’ was rewarded with a FREE On-site Head Massage taster treatment, upon presentation of their receipt to one of the promotional team.

Over 2,000 massage treatments were provided by The Therapy Agency over the weekend, at locations as far afield from Aberdeen; Glasgow; Taunton; Swansea; Gravesend; Norfolk; Newcastle; Southampton; Liverpool; and throughout London.

“We first contacted the Therapy Agency to find 100 massage therapists for the product launch of Walkers Sensations throughout the UK, the promotion was a great success and we now always use the Therapy Agency for our other national campaigns. I wouldn’t hesitate in recommending them to anyone else”

– Karen Jones, Director, Promo:UK, Cheshire